Frank in the Wild

Xfinity launched its new television campaign, Frankenstein, to introduce the brand platform Imagine That. The campaign re-envisions what life would look like if Frankenstein had full access to the world through Xfinity products: learning to cook with hyper-fast internet on YouTube, getting wrapped up in the nightly drama of Love Island on his X1 Peacock lineup, and even liking all his exes’ photos on his Xfinity Mobile phone.

When we were tasked with bringing the spot to life on social, we imagined Frank experiencing everyday life just like the rest of us; riding the subway, grabbing a cheesesteak, watching his favorite basketball team, dipping a toe into the dating pool, and more.